In peak season, online orders for a Costa del Sol restaurant multiply by three or four. Tourists in an apartment or hotel don’t want to phone in an order — they want to do it in English, from their phone, without queuing. If that order arrives through Glovo or Uber Eats, the platform keeps between 25 and 35 percent of the total.

On an average €20 order, that’s between €5 and €7 that never reaches the restaurant. On 40 orders over a weekend, that’s between €200 and €280 going to the platform on the two highest-volume days.

The season lasts four months. The summer bill comes as a surprise.

What selling through Glovo really costs on the Costa del Sol

Glovo’s commission for restaurants in Spain ranges between 25 and 35 percent per order, depending on the delivery radius and the plan taken out. Uber Eats and Just Eat work with similar structures.

Item	Real cost
Glovo commission (~30% on a €20 order)	€6 per order
40 orders/week × €6	€240/week
16 weeks of peak season (Jun–Sep)	~€3,840 in commissions from Glovo alone
Customer data	Not yours
Order history	Belongs to Glovo, not the restaurant

There’s an extra cost that doesn’t show up on the invoice: when the customer orders through Glovo, the email and phone number belong to Glovo. Next time they open the app to order something, Glovo also shows them your competitors. Your restaurant can’t send them a notification about the summer special or a discount for their next visit, because you don’t have their contact details.

The problem with platforms in tourist season

A Costa del Sol restaurant with a decent share of foreign customers has an extra problem with delivery platforms: the tourist who visits for two weeks a year doesn’t know your restaurant exists until they see it on Glovo. When they come back the following season, they search for you on Glovo again. The cycle never stops, and neither does the commission.

The solution isn’t to drop Glovo overnight. It’s to build a parallel channel of your own that captures the customers who already know you — the long-stay European residents, the tourists who’ve been coming to the same place for three summers running, the regulars from the neighbourhood.

How Bouzon Shop works on the Costa del Sol

Bouzon Shop is the online shop module of the full Bouzon Digital stack. It costs +€19.99/month on top of the base website plan (€49.99/month). No platform commission. The customer pays directly into your Stripe Connect account — Bouzon Digital doesn’t keep any percentage of the order.

What it includes:

Online catalogue with variants: each product can have options (size, extras, allergens) that the customer selects before adding to the basket. The same catalogue you have on the POS, with no double maintenance.
Stripe Checkout on your own domain: payment happens on your website, not on Glovo. Your customer sees yourrestaurant.com, not a third-party app.
Orders in Spanish and English: the shop detects the visitor’s browser language and displays the text in the matching language. An English tourist sees the menu in English and pays without needing to call.
Auto-print in the kitchen: when the customer completes payment, the order is sent automatically to the kitchen printer. No extra tablet, no app notification to keep an eye on — the ticket just prints.
0% platform commission: the customer pays by card, Stripe charges ~1.4% + €0.25 (standard EEA rate), the rest lands in your account the next day. Bouzon Digital charges nothing per transaction.
Customer data is yours: name, email, order history. You can contact that customer next season with a “we’re back” campaign or a special menu.
Order-at-table QR: the same catalogue used by the online shop lets customers order from the table by scanning a QR code, without calling the waiter over. For terraces and chiringuitos with heavy summer volume, this cuts service time per table.

Why delivery platforms make sense for discovery — but not for loyalty

Delivery platforms are useful for discovery: a tourist who doesn’t know any restaurant in Torremolinos opens Glovo and finds yours. It can make sense for that first order to come through the platform.

The problem is that the customer’s second, third and fourth orders also come through the platform, with the same commission. The customer already knows you, but has no other way to order from you besides opening the app. Your restaurant pays 30% commission on a customer who would already have ordered directly if they’d had another option.

The strategy that works best in Costa del Sol restaurants with repeat customers:

Set up your own shop on the website, on your Google Business Profile and on a sign at the entrance.
When a customer collects in person or makes a booking, mention the direct link with a small welcome incentive (€2 off the first direct online order, for example).
In confirmation emails for direct orders, remind them they can order directly next time without opening Glovo.
Keep Glovo for new customers and gradually reduce its weight as your own channel picks up volume.

In restaurants that already have repeat customers, the own channel starts picking up volume within 4-6 weeks.

How it works in each Costa del Sol town

Benalmádena — Bouzon Digital’s base, in Arroyo de la Miel. The British community around Puerto Marina and Paseo de Alay is a natural audience for ordering online in English. A restaurant serving English-speaking tourists can set up the bilingual catalogue in under an hour and capture that order with no middleman.

Torremolinos — La Carihuela has the highest concentration of tourists per square metre on the Costa del Sol in July and August. Many are staying in apartments, want to order espeto or fritura malagueña for takeaway, and prefer to do it from their phone in English. Without a shop of their own, that order goes to Glovo — and the 30% goes with it.

Fuengirola — The Dutch, German and Swedish resident community in Los Boliches and Torreblanca has a strong online-ordering culture. These are long-term customers who live in the area — exactly the profile that benefits most from a direct channel with its own history and the option to run loyalty campaigns.

Marbella — High-end tourism around Puerto Banús orders quality food to the apartment or villa. The highest average ticket on the Costa del Sol. On a €60 order, Glovo’s commission (30%) is €18 per order. Thirty orders a month at that ticket size is €540 in platform commission alone.

Estepona — A large British expat community in Cancelada and El Paraíso who return season after season. These are long-standing customers with their own consumption history. That asset — their email, their phone number, how often they order — should be in your database, not Glovo’s.

Mijas Costa — La Cala de Mijas and Calahonda have the highest proportion of foreign residents on the Costa del Sol, at 40%. A restaurant that sets up its catalogue in English and allows ordering online with no middleman captures demand that already exists but currently goes to platforms for lack of a direct alternative.

Local support: set-up before the season

Bouzon Digital is based in Arroyo de la Miel, Benalmádena. The online shop integrates with the restaurant’s website and with the POS if it’s already active. Set-up includes configuring the catalogue, connecting Stripe and integrating with the kitchen printer. For restaurants in Benalmádena, Torremolinos or Fuengirola who’d like it done in person, we can travel over.

The pricing plan lets you add the online shop as an extra module on top of the base website plan. The shop and bookings are independent modules: you can have just the shop (no bookings), just bookings (no shop), or both. If the restaurant already uses Bouzon Bookings, adding the shop is €19.99/month more.

If you want to work out how much you’re paying in delivery commissions in July and August, the WhatsApp conversation takes 5 minutes: how many orders you do a week, through which platforms, and what your average ticket is. The number usually stings.

Frequently asked questions

How much does the Bouzon Shop online shop cost? The online shop module is +€19.99/month on top of the base website plan (€49.99/month). Total: €69.98/month. No per-order platform commissions. In terms of return, a restaurant paying €300/month in Glovo commissions recovers the cost of a full year of their own shop (€240) within the first week of July.

Do orders reach the kitchen automatically? Yes. When the customer completes payment in the online shop, the order is sent to the kitchen printer with no manual intervention. If the restaurant has an active Bouzon TPV, the order also appears as a ticket on the POS. No extra tablet, no app to keep watching.

Is the online shop catalogue the same as the POS catalogue? Yes. There’s a single catalogue — what you configure on the POS also appears on the online shop and on the QR menu. If you change a dish’s price, the change reflects across all three channels instantly. No double maintenance.

Can I accept both takeaway and home delivery orders? The module handles both takeaway (the customer pays online and collects at the venue) and delivery (the customer pays and receives it at their address). Delivery is managed by the restaurant — Bouzon has no riders of its own. To start, many Costa del Sol restaurants activate only takeaway and add delivery later if there’s demand.

Can customers order in English? Yes. The shop detects the visitor’s browser language and displays the text in the matching language. The restaurant sets up the catalogue in Spanish and English from the admin panel. For restaurants with international customers, this is the difference between capturing or losing the order.

Does the online shop work without a Bouzon Digital website? No. Bouzon Shop is a website-plan module — it’s built into the website we create. It isn’t a plugin you can install on any website. If you already have a website, we assess case by case whether a dedicated subdomain can be set up for the shop.

Is the online shop compatible with the bookings module? Yes. Bouzon Shop and Bouzon Bookings are independent modules that share the same admin panel and the same login. You can have both active — table bookings and online orders — from a single account, with the same catalogue and the same kitchen integration.

Online shop for restaurants on the Costa del Sol: delivery and takeaway orders with zero platform commission